myYearbook, the social networking site started by a teenage brother and sister combo, announced it hs raised $4.1 million in venture funding from blue chip venture capital fund U.S. Venture Partners and First Round Capital. According to the site, myYearbook already attracts over 5 million unique visitors per month and has 1.7 million registered members. The release didn't say what the funds would be used for, but with 1.7 million members and over 5 million uniques, there bandwidth costs have to be pretty significant. The site offers of the standard goodies of any major social networking site like Facebook or MySpace. The unique selling point is focusing (for the time) on the teenage audience although it looks like they have offerings for college and recent grads as well, but it looks like most of their users are teenagers, which should attract a strong advertiser base with those user numbers. However, in their press materials (not unlike any other youth focused online media property) they stress advertiser integration as opposed to standard banners. I didn't see any examples of this on the site, but have heard from a couple of other people familiar with them that they have worked with some of the major movie studios on a few deals so far. If the site continues to gain traction, I would have to think someone like MTV and Fox, who continue to bolster their interactive offerings, will come calling.
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