As this year's American International Toy Fair gets underway today, visitors to the the annual convention will quickly notice a recurring theme: marketing high technology infused items at young, sometimes very young (like 2 and under) children. Toy manufacturers are bringing things like laptops and tablets as well as digital cameras, staples for the adult market and creating versions just for young children. According to an article in Wired, consumer electronics targeted at kids is the fastest growing segment within the $20+ billion toy industry. Toy makers cite the trend growing based on the lower costs of electronic components, and of course, the incredible savvy of the youngest generation as it relates to technology and media comprehension.
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