CBS's CSTV (College Sports Television Network) has announced plans to acquire fast growing MaxPreps, a leading high school sports online network. We've been following MaxPreps ever since they upgraded their offerings to include video programming and highlights. Terms of the deal were not released. In our November Insights Report we detailed the market and market opportunity for organized high school sports, which also includes parents and coaches. At the time of the report's release, we estimated that there were 6.5 million high school students nationally who participated in varsity and junior varsity sports. What's more, as you've probably seen from some of the videos circulating around YouTube and on some of the cable news nets, the people (parents and coaches) around organized youth sports are extremely passionate to say the least. MaxPreps gives CSTV an instant head start within the high school market ahead of competitors like category leader ESPN and Fox. CSTV can also help the MaxPreps platform blossom into other sports besides football and basketball which are its bread and butter sports, especially given the fact that CSTV features a number of "niche" sports like lacrosse and wrestling that don't have the same participation numbers that football and basketball has, but speaking from personal experience, have just as much passion if not more among the participants and their supporters.
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