The big entertainment story this weekend will be the premiere of Warner Bros.' new epic "300", which opens today. Even amid not so great reviews, we believe the movie will attract a strong following from Generation Y. According to our latest Top Ten List Report for Movie and DVD titles, "300" came in at the number seven position on the men's list, which sets a precedent. The Top Ten List Report covering the first quarter (Jan '07 - March '07) was conducted the week of February 12th, a full three weeks before "300" was to hit theaters. This marks the first time a new unreleased movie cracked Top Ten, let along the top eight positions to date. That finding, along with anecdotal chatter we've been monitoring from a portion of our entertainment-heavy panelists seem to have all the makings of a perfect storm for "300," at least among the youth market.
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