Take away college football and the NFL and college basketball becomes the most popular sport young people watch on television. In fact, over the past two years, the growing popularity of men's college basketball has increased to a point where it recently eclipsed professional basketball as the number three sport watched on television among all young people nationwide. Nothing is bigger in men's college basketball than the national championship tournament, which occurs every March, the tournament commonly referred to as March Madness. As part of our regular monthly survey with our proprietary panelists, we went ahead and asked them a series of questions relating to the tournament, which gets underway next Thursday, March 15th.
March Madness '07:
- Plan to watch some of most of the games on television: 32% (46% of males/17% of females)
- Plan to watch as many games as my schedule permits: 25% (37% of males/13% of females)
- Plan to watch some of most of the games with at least two friends: 57% (59% of males/54% of females)
- Plan to watch some of the games online: 14% (21% of males/6% of females)
- Plan to fill out a bracket sheet using an online sports site: 28% (40% of males/15% of females)
- Plan to fill out a bracket sheet and enter a pool online: 24% (36% of males/13% of females
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