Someone forgot to tell Teen Vogue that the teen magazine category was dreadful. Defying expectations (including our own somewhat dire predictions for the niche category as a whole) Conde Nast's Teen Vogue continues to rake in the ad pages and stabilize their subscriber base, partly made up of former YM readers. Trade magazine Adweek just released their 2007 Hot List of magazines and Teen Vogue came in 5th place, up from 10th position last year. According to the piece, Teen Vogue's revenues are up over 30% compared to last year, while its ad pages are up 22%. Teen Vogue was the only teen magazine to make the list surrounded by esteemed company like O, The Oprah Magazine, red hot US Weekly and Time Inc's powerhouse Real Simple. Not that we are experts on the magazine category by any stretch, we do try and track some of the basic readership trends. That said, we were somewhat surprised not to see Rachael Ray's new, fast growing title, Everyday, not on the hot list. Anyway, hats have to go off to Teen Vogue, they're up when the overwhelming majority are either flat and down, plus they're doing it against a demographic that it is more than partial to new media channels and outlets.
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