Former Sex & The City star Sarah Jessica Parker, whose character on the show was known for her voracious consumption of luxury goods is hooking up with popular youth-focused discount retailer Steve & Barry's to create her own clothing line. The new clothing line, dubbed "Bitten," is scheduled to launch on June 7th. Steve & Barry's have been growing like gangbusters over the past five years. They currently have 200 stores nationwide and there are aggressive plans to open another 100 locations this year. Their value proposition to consumers is quality merchandise at deep discount prices, which was Sarah Jessica's main draw to the opportunity. Although they don't advertise too much, the retailer drew a lot of attention last year when they partnered with Knick basketball star and born and breed New Yorker Stephon Marbury to create Starbury, a $15 pair of basketball shoes that the Knick star actually plays in.
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