You didn't think they would actually go with Google did you? Well, I guess stranger things have happened, but as it turns out Viacom is partnering with Yahoo and their new Panama technology for sponsored search across 33 of their branded sites including MTV.com, Nick.com, BET.com and Comedycentral.com, among others. Although media outlets and a lot of the Wall St. community really gave it to Yahoo for being late in delivering its Panama search technology and falling so far behind Google for monetized search, I think the statement "better late than never" might apply here. Reports have been circulating in recent weeks, indicating that the new search technology has exceeded expectations and Yahoo stands to gain heavily as it partners with more high-trafficked sites...the 33 Viacom sites are a pretty good start.
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