Those folks that work in the music departments at major ad agencies are now referring to their musically-enhanced spots as the new radio. The saying goes, the jingle has replaced the single. Cute, right? Anyway, it definitely makes a lot of sense, radio consumption across the board is down because of the proliferation of portable digital music players, the growth of satellite radio, and simply the fact that lots of young people would rather throw a CD in their car stereos that tune in to 20 minutes of commercials every hour. So, it should make sense that record companies like EMI are announcing strategic partnerships with big time ad agencies like DDB in order to get preferred distribution and access to client spots. There is more than one way to peel an apple.
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