Talk about a perfect storm of opportunities...User generated content is hot, video sharing is super hot and mobile social networking has, in our humble opinion, infinite growth possibilities. Sounds like a product marketer's dream for a type of device that can harness the phenomena. Well, here is something to check out that has some potential and some big time financial backers. The new device called Flip Video, is a hand held mobile video camcorder, about the size of a pack of cigarettes, (smoking is down over the past year among the youth market by the way, but that's not what we're talking about here) is positioning itself as the first device with full video editing capabilities that can easily upload content to the popular video sharing sites like YouTube. The value behind the device besides its size, is the fact that consumers can upload their work directly to the sites skipping the step of taking the content from device to computer and then upload to the sites. Will skipping a step make a big difference? We'll see, but I have to say, this device seems very promising at first glance and perhaps more importantly, cost won't be an obstacle. The device will be sold at a wide variety of retailers ranging from Target to Best Buy and will cost between $119 and $149.
Comments