If you really thought about it for a few minutes, this was totally counterintuitive from the get go. As Time, Inc is preaching (and executing) all things digital, what the heck were they doing launching a spin-off targeting of all segments, teen females, just as we said so long to Teen People and Elle Girl last year? Exactly, it wasn't happening. So, after just two issues, they have decided to kill the teen spin off, which originally was scheduled to be a quarterly publication. I would have to think it came down to ad pages. The premiere issue carried 24 pages and the most recent issue on newsstands now carried just 20 pages. With the selling prowess and clout of Time Inc and In Style I would have expected better, but the market has spoken, and they do not see the need for a new teen fashion, beauty and entertainment title to exist, even if it is only a quarterly and even if it is a spin off of a top ten book. There was no mention of whether the accompanying instyleyourlook.com web site would live on, but we'll keep an eye on it. I am a little disappointed. The contrarian side of my head thought the launch would do so well this year (you should at least check out one the issues, it's a nice mix of content and photos) they would run 10 times in 2008. So much for my thinking, it's just not a good time to be a teen magazine publisher.
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