Subscribers to our Insights Report were able to review the latest print and online readership numbers among teens and college students for national newspapers in the recently delivered June Report. The story has been a familiar one over the past 18 months. Print readership continues to fall while online readership is not only growing rapidly, but its growth rate has reached a point where print has never dared to even touch. So it doesn't take a rocket scientist to realize the papers are reaching new first-time readers through their digital offering. There are number of factors that have led to rapid ascent of online newspaper readership among the audience. If you aren't a YT subscriber and interested in reviewing a copy of the June report, you can email me for a copy. Anyway, back to the original thought. There is a report out today from the World Association of Newspapers that shows worldwide readership and sales of print newspapers have increased sharply over the past 5 years effectively positioning the media channel as the world's second largest behind only television and ahead of radio, outdoor, online, cinema and magazines combined...yes, combined. Asia seems to be place for where most of the action is taking place. Seven in ten world's to 100 best selling newspapers are based in Asia. China and Japan are home to 60 of the world's top 100 selling newspapers. The takeaway here is be careful and thoughtful in your view of various media channels. Just because something isn't working well here in the U.S. doesn't mean its broken throughout the rest of the world.
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