Imitation is the sincerest form of flattery right? If that's the case than Fox Interactive Media must be madly in love with Hearst Argyle's High School Playbook, CSTV's MaxPreps and independent Takkle. This is almost getting kinda of boring at this point. Yes, according to reports, with the help of Fox Interactive Media, Fox's affiliate tv stations have launched localized versions of a new site, dubbed Fox Hilites (real original name by the way) that will feature...you guessed it, video highlights of local teams. We just took a quick run through of a few of the market sites (Orlando and Philadelphia) and unfortunately, did not have a great experience on either site. The video library was almost non-existent on the Orlando Fox Hilites site with the exception of some football clips, while the videos on the Philadelphia market site crashed two of our computers. In case you haven't noticed, this field has quickly become more crowded than Las Vegas during New Year's. It seems everyone with a national or regional media franchise that has local outposts wants to be in this game. Clearly there will have to be a shakeout because there is not enough eyeballs for each of these properties to be successful. As of today with the addition of the Fox affiliates, you know have operators including Hearst Argyle, Belo and Emmis joining CSTV's MaxPreps and indy Takkle. After perusing through each of the sites, you should quickly see that HS Playbook and MaxPreps stand head and heels above the others. Please, no need to anyone sites to this already way overcrowded niche...
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