Ok, as a follow up to Monday's post, I wanted to share some additional highlights from the just released Holiday '07 Report. First let's start by noting that price although important, isn't necessarily the main factor in purchase decisions. 39% of teens and college students say "the physical location of the store as well as customer service are just as important, if not important than the price of the item they are interested in purchasing this holiday season." Speaking of location, we might have reached the pinnacle of visits to discount retailers like Target and Kohl's last season. An increasing number of young people, some 32%, up from 26% last year, say they "plan to purchase the majority of their holiday-related gifts at department stores like Nordstrom and Macy's or specialty retailers like American Eagle or Urban Outfitters." The retailers mentioned most often by respondents included Urban Outfitters, Sephora, American Eagle Outfitters, Victoria's Secret, Anthropologie, Zara, H&M, Nordstrom, Forever 21 and Zumiez. The "in" styles for Holiday '07 include corduroy and herringbone jackets and vests from Urban Outfitters and Anthropologie, cashmere v-neck sweaters and cashmere cardigans from Nordstrom and Abercrombie(you can thank Justin Timberlake for that look), "something" tweed from Banana or J. Crew, a hat or cap that all the young Hollywood starlets are currently donning, and some comfy sweats from Victoria's Secret Pink or Juicy Couture. We will wrap this up looking at gaming, electronics and entertainment on Friday.
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