What will be the most meaningful and impactful technological/communications-related trend of 2008 among young people? We believe it will be the first wave of traction for mobile social networking. Based on our observations, the segment of young people who have become active mobile social networkers is strikingly similar to the segment that first adopted text messaging as their communications vehicle of choice two years back and we all know what happened from there. Mobile social networking is like text messaging on steroids, it's that relevant immediacy that audience members crave. The more difficult part of this trend call is accurately predicting who will be the preferred back-end solution? Is it Twitter or Jaiku? Or, is it Facebook Mobile? Early money has to be on Facebook.
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