So we just released results of our Q1 '08 Top Ten List report earlier this week. We added two new categories to the list: favorite stores and favorite sports. The Top Ten List Report acts as our popular culture "pulse" of the market. The results were based on surveys completed the week of February 11th. No real changes from Q4 '07 with "Family Guy" remaining on top among males and "Grey's" securing the top spot among females...for the fourth consecutive quarter btw. I think if we delayed this wave of Top Ten to early March, we would see a stronger showing for "Lost" which teens and college students greeted with great enthusiasm when the series returned with new episodes only two weeks ago. That said, "Lost" came in 5th among males and tied for fourth among females. Moving on to the movie and DVD category, "Juno" as we expected captured the top spot among females while the DVD release of "300" last year's number one movie among males, edged out another hit from last year "Superbad" to secure the top spot. The award winning "No Country For Old Men" finished tied for third among men along with "American Gangster." On the celeb front, don't call it a comeback, but there seems to be some sort pity/I feel sorry for you mojo surrounding Britney. For the first time in a year and half, she made the Top Ten List among females, coming in a surprising tie for third place alongside Katherine Heigl and Kate Hudson. Among the male respondents, we can still see the lasting effects of "American Gangster" with star Denzel Washington taking the top spot followed closely by Scarlett, Jessica Alba and Super Bowl hero Eli Manning. To wrap up, do you want to take a guess at who finished number one in the web site category? Yes, it's still about Facebook, and, despite the fact they have been taking somewhat of a drubbing in the press, we think it is noteworthy that their share of first place responses actually increased from Q4 '08. Finally, the number one retailer among the guys was Best Buy, who barely edged out Wal-Mart, while the young women chose Forever 21 as their overall favorite followed closely by Target, Urban Outfitters and Victoria's Secret.
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