First off all, Happy Earth Day to everyone. Of course it would be hard not to notice that today is Earth Day as evidenced by the green marketing tactics used today by portals ranging from Yahoo's front page all the way to a front page greeting on the NY Times advertising The New School's new environmental studies program. Apparently, everybody is going green. Disney's film group looks to leverage the surge in green awareness and interest in launching a new production banner under the name Disneynature. The decision, according to Disney brass was really a no-brainer based on the success of "March of the Penguins," which cost less than $5 million to produce and had box office receipts in excess of $125 million. The first film due to drop under the new production banner will be a film titled simply "Earth" which by no small coincidence will be brought to us by the same producer who created the highly rated "Planet Earth" mini-series that aired on the Discovery Channel. "Earth" will be released exactly one year from today. In 2010 Disneynature will drop "Oceans," which touts the use of a new technology to film underwater activities and coming in 2012 look out for "Chimpanzee," which will be filmed over the course of the next three years on the Ivory Coast. Like most other films under the Disney or Pixar umbrella, the Disneynature films are sure to be family friendly, a plus considering about half of tweens surveyed in our latest Tween & Teen Lifestyle Report said they attended at least one movie in the past two months with a parent or a friend's parent.
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