Bauer Publishing, home of youth-targeted magazine titles like J-14 and Twist, among others, has recently launched a new standalone site called affectionately: 4tnz.com. The site offers the usual and commonplace mix of videos, photos and quizzes for the teen set. Of course, users need to be at least 13 years of age to register for the site, which probably cuts out about half of the target audience they reach through their magazine titles. While the site is cute in nature, nothing comes off as totally unique and awe inspiring enough to get teens to switch over from using Facebook or MySpace...Facebook continues to have the most of the momentum as it recently over took MySpace as the top social networking site among the teen audience based on our latest wave of Tween & Teen Lifestyle. The teen social networking space, not unlike anything else in the online space is all about scale. The company hopes to achieve scale by frequently updating its original offerings, I think they would have a better chance of jumping the shark if there was a casual or multi player game element included within their offerings since that seems to be thing right now that gets teens talking and gets them coming back.
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