We're just a few short days away from the start of the NCAA men's basketball national tournament more commonly referred to as March Madness. From a social television viewing perspective, the men's basketball tournament is unique in its ability to draw in groups of friends multiple times over the course of a two and half week time period. Next to the Super Bowl, the men's bball tournament has consistently ranked as the top social TV viewing sporting event of the year among teens and college students. The tournament has also become somewhat of a pioneer when it comes to multimedia offerings and integration. The games can be streamed online, interested fans can get video highlights and score alerts on their mobile phones and certainly let us not forget about the millions of bracket sheets downloaded from sites like ESPN.com and CBS Sports.com. For college basketball fans, March Madness represents the ultimate multimedia experience. Here's a quick look at expected March Madness-related activities:
- plan to watch some of most of the games on TV: 38%, up from 35% last year (51% of men and 26% of women)
- plan to watch as many games as possible on TV: 32%, up from 28% last year (47% of men and 17% of women)
- plan to watch some of the games with two or more friends: 28%, up from 25% last year (34% of men and 22% of women)
- plan to stream at least one game online: 23%, up from 21% last year (34% of men and 12% of women)
- plan to fill out a bracket sheet at an online sports destination: 34%, up from 32% last year (47% of men and 21% of women)
- plan to use a mobile device to receive a score alert or watch a video highlight: 19% (33% of men and 5% of women)
Where are these statistics from? Who and how many were surveyed?
Posted by: Lisa | March 19, 2009 at 11:09 AM
you can visit youth-trends.com for more information...the spring break findings are part of our seasonal trend portfolio of products, each of which is based on interviews with a minimum of 1,000 respondents (in this case it was actually 1,143 college students between the ages of 18 and 22)
Posted by: Tara K | March 19, 2009 at 01:25 PM
Thanks to Google, Apple and even Twitter, we don’t have to worry about that anymore.
With some new applications, these companies are making keeping up with your bracket easier than ever.
Check out this blog that explores all the ways you can watch march madness this year http://www.campuscompare.com/college-resources/college-athletics/google-march-madness/
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