Mother's Day is just a few short days away and our leading indicators, based on our April '09 immersion, suggest that Mom's around the country will be receiving a lot more hugs and kisses than big presents from their teen and college aged children. That said, the majority of teens and college students who took part in the monthly immersion still plan on purchasing (or have already purchased) a gift for Mom, the amount being earmarked (or already spent) is down sharply compared to a year ago.
Here's a quick look:
- Plan to purchase a gift for Mom: 71%, down from 86% last year
- Plan to spend $50 or less: 85%, up from 63%
- Plan to more than $50: 15%, down from 37%
- Top gift choices: flowers, beauty products, books, salon/spa gift cards, clothing and accessories, DVDs
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