Lately, it's a rarity for a day to pass without someone asking us about Twitter and the youth market. The questions range from the straightforward and simple (do they use it?) to something more strategic in nature (how do I integrate Twitter into our social media marketing plans in a relevant way that will attract and engage our target audience?).
For starters, in terms of registrations, Twitter's growth among teens and college students has been impressive through the first nine months of the year. At the start of the year, only about 5% had registered for a Twitter account compared to 19% at the end of September. Of course, that's only one data point. The more impactful findings are things like frequency of access, frequency of updates and the number of people the individual is actively following. Basically, how sticky is the platform? From our perspective, these are the more meaningful metrics.
Frequency of Access:
- among the 19% with a Twitter account, only about a quarter (23%) have posted 5 or more updates during the past week and about one in five (19%) said they posted less than 5 updates since first registering an account
Followers & Following:
- teen and college student Twitter users have an average of 57 followers and they follow an average of 61 people, companies and brands
- the most commonly followed non-people are news & information centric: ESPN (net sub-brand mentions), CNN, Fox News, NY Times (net sub-brand mentions), Google (net sub-brand mentions) and Xbox (net sub-brand mentions)
- the most commonly followed "notable" people/personalities are the one's you'd expect them to be: Dave Matthews, Jason Mraz Taylor Swift, John Mayer, LeBron James and Dane Cook
- more than three in ten (32%) say they are at least somewhat interested in using Twitter more to follow updates from friends, brands/companies
So, what's the net here? Well, we think it's a fair assessment to say Twitter, at least among the teen/college segment is still pretty niche in terms of stickiness. It's not necessarily a bad move strategically to include Twitter as one element within a broader social media plan, but in that same breath, probably not the most pragmatic play to make it your sole element.
The updated and expanded Q4 '09 Youth Social Media Marketing & Insights report will be available to download/purchase the week of November 23rd.
Ok, so I made a college girl and made her get engaged to a college boy who is a year and a half behind her. They had a baby, and now she graduated. What I want to know is, how do I get her to move out with the baby? Should I just make her move out on her own, then not let my boy sim graduate, then at the neighborhood screen move him and the baby out and back to a non-college neighborhood?
Posted by: viagra online | March 25, 2010 at 04:28 PM
Do colleges care if you have transferred from a 4-year college to a community college?
I am a sophomore at 4-year college right now and don't like the school. I want to fininsh off this coming semester so I can transfer to a community college since it's cheaper. I plan on taking the next semester at a cc. And then when I become a junior, I'm going to another 4-year college to graduate. Will the colleges I will be applying next year wonder why I started out as a student at a 4-year college but then decided to transfer over to a community colleges?
Posted by: sildenafil citrate | April 16, 2010 at 04:48 PM
yesterday i was looking for on this topic all day. your blog looks really interesting for me what I want to congratulate all the information and the work I do on his blog. good job
Posted by: buy cialis | April 27, 2010 at 12:10 PM
Twitter is still most popular social media.
Posted by: buy viagra in uk | July 14, 2010 at 09:50 AM
i like this part of the post:"The other day I was having a conversation with one of the people I mentor. We were working on his personal brand. I had given him an
assignment of coming up with three or four words or phrases that by which he wanted to be known." is very good
Posted by: sample nursing care plan | July 27, 2010 at 05:15 AM
Today's kids just love the sound of tweeting Kordula and they just want to connect to the younger generation and tweet about everything .
Posted by: cloth baby diapers | September 06, 2010 at 06:00 PM
Thanks for sharing these wonderful comic videos with us.they are really funny.will look after for some more updates.
Posted by: Handwriting analyst | May 25, 2011 at 02:10 PM
Amazing!I also wish him good luck to defend his gold medal. I like to share it with all my friends and hope they will also encourage him.
Posted by: buy adderall online | January 31, 2012 at 03:02 PM