The February 2011 edition of Insights is now available. This month we take an in-depth look at the upcoming Spring Break travel season. This year a record number of students will be traveling during the month of March. Of the 48% of student travelers nearly seven in ten are headed to domestic destinations while the remaining 32% will travel abroad. Somewhat surprisingly, the top domestic Spring Break destination this year is not located in the state of Florida or even California for that matter. The other feature in this month's Insights report is entitled Mobile's Rising Tide, an examination and analysis of three key macro themes prevailing in a world of portable connected devices. Lately, teens and college students have been snatching up a new generation of portable connected devices faster than you can say "friend me." Clearly this shift in purchase behavior and associated usage will have marked changes in the months to come.
Comments