Our latest research shows that approximately one in six teens and college students can be classified as "superfans" of at least one TV show. The notion of a superfan is defined as those individuals who not only regularly watch a TV series live, but also re-watch episodes online, on-demand, on their DVRs as well as connect with shows (and their characters) via social media. The implications for advertisers are significant as opportunities to connect and ultimately create a dialogue with this special segment of fans go well beyond on-air messaging. For content producers, TV networks and their distributors, superfans can represent the foundation of an integrated social media strategy. Not surprisingly, these superfans are also among the heaviest consumers of entertainment content across a variety of categories. From the perspective of superfans, it's a validation in some respects as they feel a personal connection to a show or a character in the show coupled with a certain level of enthusiasm to talk with others.
Top 5 Superfan TV Shows:
- True Blood (HBO)
- Jersey Shore (MTV)
- Glee (FOX)
- The Office (NBC)
- It's Always Sunny in Philadelphia (FX)
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